Cascade Management, Inc. and its principals began providing property and asset management services in 1974. We continue to manage the majority of properties from our original portfolio, which has grown substantially over time. Through our growth, the commitment to our properties, owners and employees remains fundamental to our values.
The Marketing Manager supervises the marketing of real estate within the portfolio of housing managed by Cascade Management Inc. (CMI), including marketing of new projects, ongoing marketing support of existing projects, market research, and analysis.
Implement the annual strategic marketing plan, within set budget, to promote the CMI brand in existing and target markets.*
Maintain current information on all marketing platforms relating to properties under management, key corporate staff biographies, CMI statistical information, and manages Cascade client details resource. *
Develop, monitor, and manage CMI’s presence on various social media outlets – Facebook, Twitter, Glassdoor, apartmentrating.com, etc. *
Supervise and maintain all print media for CMI, including signage and print media used for correspondence between CMI and its clients and contacts.
Source new development projects and lease-up opportunities. Integrate projections for revenue from leasing activities into the tracking and invoicing system in place for real estate consulting services. *
Participate in efforts with the CEO and CBDMO to develop and complete for Request for Proposal (RFPs).
Supervise, train, mentor, and delegate appropriate responsibilities to marketing staff. *
Responsible for operating the marketing department within the budget allocated by the executive team. This includes, but is not limited to, close oversight of Marketing Department staff hours to ensure that labor cost stays within budget constraints. Lead and provide oversights to marketing staff, who are handling the billable administrative and leasing of units.
Develop a marketing plan, timeline, and budget for each new lease-up for review and approval by property owner. *
Supervise leasing activities and provide direction to all leasing agents and site-based staff during lease-up activities in collaboration with the Portfolio Manager, compliance, and other department staff that are responsible for tasks involved in leasing up that particular property. *
Submit marketing reports for new lease-ups on a weekly basis to stakeholders. *
Create a market study for each region annually; complete a market analysis for each property based on regional market studies annually and other relevant data.
Develop and maintain marketing plans for each property consistent with the marketing budgets and resources available to market the property. Marketing plans must also meet the requirements of Federal, State, and Municipal agencies pertinent to each property, including Affordable Fair Housing Marketing Plans, etc.*
Develop and maintain contacts for professional art, brochures, signs, and other media as needed for individual locations, as well as community contacts in order to gain referrals from such contacts. Maintain the lists of contacts and revisit on a regular basis.*
Meet with CBDMO, CEO, Director of Portfolio Management, Property Management Operations Director, and Administrator of Maintenance Services on a regular basis to discern how to best meet the needs of CMI clients and maintain our competitive edge in the industry.
Communicate with Portfolio Managers the marketing needs at individual properties and work in conjunction with the portfolio to maximize the effectiveness of the marketing efforts at each location.
Perform other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Valid Driver's License and Insurance required.
EDUCATION and/or EXPERIENCE
Bachelor’s Degree (B.A. or B.S.) in Business Administration or Marketing; or 3-5 years related experience and/or training; equivalent combination of education and experience.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust focus.